Question 13 Not yet answered Marked out of 1.00 There are several pitfalls or classic mistakes in RM strategies, one of which is that clear operational objectives are not specifically established, and no roadmap of how to proceed is developed because of eagerness and urgency that the RM potential creates. In order to avoid this pitfall, companies adopting RM should: Flag question Select one: O a. Set a short- and long-term goals for RM. O b. Involve the most senior company executive in planning. O c. Undertake an in-depth evaluation of the expected benefit prior to initiating a revenue management program or embarking on a significant enhancement to an existing one. O d. Time must be taken to build a common vision for the RM project, and objectives must be put in writing and published for all those affected