Question 13 pts

Under Scenario I, if Brand X sets the price of the paid version at $24.99/annum (i.e. profile #5), which of the following statements is true based on your demand-based pricing analysis?

Group of answer choices

A. The paid version will capture more than 20% of the total market.

B. Brand Xs free version will retain at least 60% of the total market.

C. Brand X likely reclaims more than 10% of the total market from the competing brand.

D. None of the above

Flag question: Question 2

Question 23 pts

Under Scenario I, if Brand X sets the price of the paid version at $24.99/annum (i.e. profile #5), which of the following statements is true based on your demand-based pricing analysis? [select all that apply]

Group of answer choices

A. Brand Xs revenue increases by more than 50% compared to status quo.

B. Brand X dominates the market in terms of both total market share and revenues compared to status quo.

C. Brand X's revenue decreases compared to status quo scenario.

D. None of the above

Flag question: Question 3

Question 33 pts

Under Scenario I, if Brand X sets the price of the paid version at $24.99/annum (i.e. profile #5), which of the following statements is true based on your demand-based pricing analysis? [select all that apply]

Group of answer choices

A. The paid version is likely to draw a small proportion of the market share from the 2nd segment of the market that used the free services (cannibalization).

B. Competing brand C is still the dominant player in terms of market share with respect to the 1st and 3rd segment of the market.

C. Competing brand C is now the dominant player in terms of market share only with respect to the 1st segment of the market.

D. None of the above

Question 43 pts

Under Scenario I, which of the following statements is true concerning the price-demand relationship (i.e., demand as a function of price) for the paid version of Brand Xs payroll calculator?

Group of answer choices

A. The demand curve is characterized by a downward slope that is steep initially followed by a gradual tapering.

B. The demand curve resemble an inverted S shape.

C. The demand curve is characterized by a downward slope that is approximately linear.

D. None of the above

Under Scenario I, which of the following statements is true concerning the price-demand relationship for the paid version of Brand Xs payroll calculator?

Group of answer choices

A. Maximum possible revenue from the paid version lies beyond a price point of $20.

B. Maximum possible revenue from the paid version lies below the price point of $20.

C. Revenue maximization for the paid version can be achieved at multiple price points.

D. None of the above.