QUESTION 13 RadioShack, an electronics retail chain, couldn't compete with the prices offered by other retailers. The company enacted price matching programs and promoted large discounts on its merchandise to raise cash and hopefully stave off bankruptcy. The best pricing objective at this point for RadioShack most likely was social responsibility. O survival. unit volume. O profit. market share. QUESTION 14 As discussed in the lecture, the first thing a manufacturer should consider when its product enters the decline stage is how much money can be recovered if the product is dropped how much money will be required to maintain the product if it is possible to raise prices the speed of the decline of the product/industry. Click Save and Submit to save and submit. Click Save All Answers to save all answers. MacBook Pro & W# 9 O 4 5 6 8Textbook Marketing (14th ed.) by Kerin and Hartley published by McGraw-Hill, 2019 (ISBN # 1-259-92404-1).QUESTION 9 As discussed in the lecture, the reason why distribution in the introduction stage of the PLC is selective is because retailers are reluctant to stock new products manufacturers have not yet determined their marketing strategy retailers are concerned as to how competitors of the manufacturers will react manufacturers are undecided as to which retailers they want to carry their product QUESTION 10 When a product reaches the decline stage of the product life cycle, a firm has two choices. One choice involves product deletion-dropping it from a firm product line. The other is called_ , which retains the product in the product line but reduces marketing costs. O divesting skimming O paring O milking O harvesting Click Save and Submit to save and submit. Click Save All Answers to save all answers. MacBook Pro @ % A & 2 3 4 5 6 8QUESTION 11 Delta Air Lines offers vacation packages that include airfare, car rental, and lodging. Delta Air is using a(n) pricing strategy. prestige penetration bundle O odd-even standard markup QUESTION 12 A firm's profit equals Total revenue/Total cost or [(Unit price x Quantity sold) + (Fixed cost + Variable cost)]. Total cost - Marginal cost or [(Fixed cost + Variable cost) - (Unit price x Quantity sold)]. Total cost - Variable cost or [(Fixed cost + Variable cost) - (Unit price x Quantity sold)]. Total cost + Total revenue or [(Fixed cost + Variable cost) + (Unit price x Quantity sold)]. Total revenue - Total cost or [(Unit price x Quantity sold) - (Fixed cost + Variable cost)]. Click Save and Submit to save and submit. Click Save All Answers to save all answers. MacBook Pro a # $ % &