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QUESTION 13 What is the role of advertising in Differentiation Advantage? a.To create consumer awareness of your advantage; to communicate the unique value of your

QUESTION 13

What is the role of advertising in Differentiation Advantage?

a.To create consumer awareness of your advantage; to communicate the "unique value" of your version of the product or service.

b.To explain why the competition is different from your version.

c.To reduce operating costs

d.A and B

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