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Question 1.32 (pg 31) Results of a 2017 Computer Services, Inc. (CSI) survey of a sample of 163 bank executives reveal insights on banking
Question 1.32 (pg 31) Results of a 2017 Computer Services, Inc. (CSI) survey of a sample of 163 bank executives reveal insights on banking priorities among financial institutions. As financial institutions begin planning for a new year, of utmost importance is boosting profitability and identifying growth areas. The results show that 55% of bank institutions note customer experience initiatives as an area in which spending is expected to increase. Implementing a customer relationship management (CRM) solution was ranked as the top most important omnichannel strategy to pursue with 41% of institutions citing digital banking enhancements as the greatest anticipated strategy to enhance the customer experience. Identify potential concerns with coverage, nonresponse, sampling and measurement errors. Question 1.33 (pg 31-32) A recent PwC survey of 1379 CEOs from a wide range of industries representing a mix of company sizes from Asia, Europe, and the Americas indicated that CEOs are firmly convinced that it is harder to gain and retain people's trust in an increasingly digitized world. Fifty-eight percent of CEOs are worried that lack of trust in business would harm their company's growth. Which risks arising from connectivity concern CEOs most? Eighty-seven percent believe that social media could have a negative impact on the level of trust in their industry over the next few years. But they also say new dangers are emerging and old ones are getting worse as new technologies and new uses of existing technologies increase rapidly. CEOs are particularly anxious about breaches in data security and ethics and IT outages and disruptions. A vast majority of CEOs are already taking steps to address these concerns, with larger-companies doing more than smaller-sized companies. and ethics and IT outages and disruptions. A vast majority of CEOs are already taking steps to address these concerns, with larger-companies doing more than smaller-sized companies. I What additional information would you want to know about the survey before you accepted the results for the study? Question 2.2 (pg 47) PART A ONLY The following data represent the responses to two questions asked in a survey of 40 college students majoring in business: what is your gender (M = male; F = female), and what is your major? (A=Accounting; C = Computer Information Systems; M = Marketing): Gender MMM FMF FM FM FMMMMF FMFF Major ACCMACAACCAAAMCMAAAC Gender MM MMFMF FMM FMM MMFM FMM Major CCAAMMCAAACCAAAACCAC a. Tally the data into a contingency table where the two rows represent the gender categories and the three columns represent the academic major categories.
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