Question 14 (1 point)

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If the Yonghe King brand were to enter the Canadian market which of the following entry modes would you advise for the brand in Canada?

Question 14 options:

	Acquire a local restaurant chain and re-brand to maintain control of the brand.
	Joint venture with a local Canadian restaurant entity maximize its potential profit.
	Foreign direct investment because this would reduce the overall risk of market entry.
	License the brand to a Master Franchisee and have them develop the brand in Canada.
	Merge with a struggling restaurant brand with national coverage and re-brand the outlets.