QUESTION 14 A survey question asks respondents to rate their satisfaction on a 1 to 10 scale. When analyzing this data, the minimum and maximum descriptive statistics are already known, and will be 1 and 10 respectively. O True O False QUESTION 15 Sentiment tracks the number of positive, negative, and neutral comments of a brand. O True O False QUESTION 16 Storytelling is effective during marketing research presentations. O True O False QUESTION 17 Advertising metrics are considered external data. O True O FalseQUESTION 18 Which of the following statements describes quantitative research? O research focused on depth of response O research conducted with a sample, where the researcher can project the results on the larger population O a researcher spending a great deal of time with each respondent O ongoing studies with the same group of respondents QUESTION 19 You would like to know if your customers preferred your brand more after they saw an advertisement (versus before your customers saw the advertisement). What would be the most appropriate test? O Chi-square test of independence O Cross tabulation O Paired sample + test O Independent samples +test QUESTION 20 In which of the below scenarios would you most likely choose quantitative research? O to come up with new flavour ideas for your snack brand O to see demonstrations of how your cooking product is used by your customers O to determine if launching a new ladle will be successful O to get more in-depth information after a survey shows some unexpected results QUESTION 21 The purpose of marketing research is to help organizations reduce their risk in making decisions. O True O FalseQUESTION 22 Groupthink can lead to an honest and open focus group discussion. O True O False QUESTION 23 vanity metrics are considered the most relevant social media analytics. O True False QUESTION 24 Where in a marketing research report would you find information on why the research was conducted? O Methodology O Background and Objectives O Findings O Appendices QUESTION 25 You hypothesized the mean amount people would spend on your product was $10. A survey of 300 respondents showed that on average, people would pay $8.95 for your product with a standard deviation of $0.55. What is the z-score? O 0.55 O -33.07 O 1.96 O -1.70QUESTION 26 Conducting a survey is considered primary research. O True O False QUESTION 27 What is another term for "average"? On O mean O standard deviation O histogram QUESTION 28 Marketers need to be aware of the consequences of unethical decisions by an MRP. O True O False