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QUESTION 14 Honda Motor Co. prices its whole line (from the $15,000 Honda Fit economy sedan to the $40,000 Pilot SUV) so that it offers
QUESTION 14
Honda Motor Co. prices its whole line (from the $15,000 Honda Fit economy sedan to the $40,000 Pilot SUV) so that it offers high quality at reasonable prices. What pricing policy is Honda using?
| Cumulative quantity discount | ||
| Value pricing | ||
| Bundle pricing | ||
| Introductory price deal | ||
| Skimming price |
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