Question (14 marks) In the recent decade, advancement in data science and artificial intelligence has helped business to reduce cost or even transform their production methods. From the Internet or paper publications, select one case about the application of data science or artificial intelligence in a particular company happened within the past 10 years. (a) Describe how data science or artificial intelligence are applied to the business in this company. In particular, what kinds of data and models are used to change which production process for what reasons? Why can Al and data science help improve efficiency for that process? Provide the source of reference your answer based on in a reference list. The sources should be in English. (6 marks) (Word limit: below 300 words. Please show your word count for this part. Reference list is not included in the word limit.) (b) Describe and explain how the changes in (a) affect the cost and profit of this company, competition among firms and market structure in this industry, if any, based on what we have covered in this course. (4 marks) (Word limit: below 200 words. Please show your word count for this part.) (c) Describe how you have answered part (a) and (b). If you have used Generative AI, state which engine you have used and how you provided and revised your inputs (prompts) to improve your results. (If you have discovered any successful strategies, welcome to share them here.) How have you verified the content provided by generative AI? How much rewriting have you done? If you have not used AI, why do you decide not to use it? How did you find your case to answer this question? (3 marks) (No word limit.) (d) In order to show that you have accessed to the original article in your answers in part (a) and (b) (as a verification step to the AI output), provide TWO screenshots on the source articles (i.e. the article that provide the information about the case, NOT the AI response) that provide you the key points you have used to answer (a) and/or (b). The screenshot should clearly show some important pieces of information you have used to answer (a) and/or (b). (1 mark) (Note: if you fail to answer part (c) and (d), the marks on part (a) and (b) may be downgraded in view of the doubt we have about the authenticity of the submitted work.)