Question 1(4 points)

All of the following statements are true about a wiki EXCEPT:

Question 1 options:

wiki is a piece of software that users can create and edit online.

wiki can be created and edited online using simple markup language via a Web browser.

wiki supports hyperlinks.

wikipedia is an example of a wiki that is open to all.

a wiki can be accessed by anyone but it can be edited only by few privileged users.

Question 2(4 points)

Blogs can be written by one person or by a group of people.

Question 2 options:

TrueFalse

Question 3(4 points)

Content sharers are content consumers who _____.

Question 3 options:

destroy the marketing message

ignore the marketing message

pass on the marketing message

distort the marketing message

act as per the marketing message

Question 4(4 points)

Which of the following statements is NOT true about social media?

Question 4 options:

Good stories as well as bad stories spread and stick around.

Using the same channels as your consumer, hinders the communication with them.

Entertainment created and spread via social media increases brand touch points.

When using social media, go to where your consumers are.

Social media implies a democratization of information.

Question 5(4 points)

An organization invites public to submit ideas and innovations for new and existing products in exchange for a one-off or a small percentage of future royalties. This is an example of _____.

Question 5 options:

market penetration

crowdsourcing

market pull

market development

market push

Question 6(4 points)

After selecting the key word, a PPC advertiser has to choose a maximum amount and a minimum amount they are willing to pay for a click on the advertisement.

Question 6 options:

TrueFalse

Question 7(4 points)

Google's PPC advertising system is called _____.

Question 7 options:

Google dome

AdWords

Google search marketing

AdCenter

AdHouse

Question 8(4 points)

The retailers supply the engine with a product feed in XML or _____.

Question 8 options:

JHTML values

HTML values

DTD values

tab delimited values

comma-separated values

Question 9(4 points)

_____ refers to a type of Web-site model where individual members become part of a broader virtual community.

Question 9 options:

vlog

chicklets

tag

social network

link love

Question 10(4 points)

Entertainment created and spread via social media increases brand_____.

Question 10 options:

dilution

evolution

life cycle

touch points

equity

Question 11(4 points)

A blog is a Web site where posts are typically displayed in _____.

Question 11 options:

chronological order

alphabetical order

the order of the size (word count)

reverse alphabetical order

reverse chronological order

Question 12(4 points)

Which of the following is an example of online search comparison engine?

Question 12 options:

Google. com

Ask. com

Nexttag.com

AOL.com

Yahoo.com

Question 13(4 points)

Social bookmarking services allow you to see what the community of Web users finds useful, interesting, or humorous.

Question 13 options:

TrueFalse

Question 14(4 points)

The page that the user reaches by clicking on an advertisement is called a _____.

Question 14 options:

home page

target page

closing page

objective page

landing page

Question 15(4 points)

Variations of your keywords such as misspellings and synonyms are not displayed even if you select broad matching.

Question 15 options:

TrueFalse

Question 16(4 points)

Which of the following statements is NOT true about a blog?

Question 16 options:

A blog is a regularly updated journal published on the web.

A blog can be written by one person or by a group of people.

Blogs range from the personal to the political and everything in between.

Blog posts are typically displayed in the order of the size of the blog.

Blogs can contain images, videos, audio, or any combination of these.

Question 17(4 points)

When determining the quality score, Google considers the historic CTR of an advertisement.

Question 17 options:

TrueFalse

Question 18(4 points)

The more you post, the more often search engines will spider your site looking for additional, relevant content.

Question 18 options:

TrueFalse

Question 19(4 points)

Each blog post should be assigned a unique page that can be easily accessed and indexed by the search engines. This is done with the help of a _____.

Question 19 options:

meta tag

permalink

header tag

TrackBack

blogroll

Question 20(4 points)

Various filters can be used when setting up a PPC campaign.

Question 20 options:

TrueFalse

Question 21(4 points)

_____ is most common advertising system offered by search engines.

Question 21 options:

PPC advertising.

CPM advertising.

CPI advertising.

CPA advertising.

CPS advertising.

Question 22(4 points)

For an exact match, _____.

Question 22 options:

the words should be in order and can be with other terms in the query

the words may not be in order, but without any other terms in the query

the words should be in order and without any other terms in the query

the words should be similar to the key phrase suggested

the words should have exactly the same meaning as the suggested phrase

Question 23(4 points)

You have selected phrase match for a key term 'tennis shoes.' The advertisement will not be displayed on using the search term 'tennis shoe.'

Question 23 options:

TrueFalse

Question 24(4 points)

The display URLs used in PPC advertisements are called _____.

Question 24 options:

deeplinking URLs

phishing URLs

directed URLs

vanity URLs

adCenter URLs

Question 25(4 points)

Social media is also known as consumer-generated media.

Question 25 options:

TrueFalse