QUESTION 15 0.5 points Selecting which segments of a population of customers to serve is called O A. target marketing O B. positioning O C. market segmentation OD value proposition QUESTION 16 0.5 points Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management ability to build and maintain successful relationships with target customers? O A. the cultural environment O B. the marketing environment O C.target markets O D.marketing mix