Question 15 (1 point) Gross Rating Points can be > 100 TRUE FALSE Question 16 (1 point) Which of the following is not a SMART objective? Reach 65% of the target audience of M18-34 during the length of the campaign Achieve a 1.5% click-through rate within the first four weeks of the campaign Ensure our viral video exceeds sharing expectations within the first 5 days Increase ad awareness by 25% in second quarter