QUESTION 15 A retailer purchased a gross (144) of silk shells each costing exactly $17. Although the only difference between the shells was color, when they were put on the floor, the primary colors were marked $25, the pastel colors were marked $28, and the black and white shells were marked $30. These prices were set most likely because price lining is essentially the same as above-, at-, or below-market pricing. the retailer is using prestige pricing; black and white shells are more elegant. retailers using a price lining strategy will occasionally mark up items based on color, style, and expected consumer demand. fewer people buy black and white shells, so the retailer has to charge a higher price to break even. the primary colors were priced using a penetration strategy, the pastels were priced using a skimming strategy, and the black and white shells were priced using prestige pricing. QUESTION 16 In the late 1950s and 1960s, television Westerns were extremely popular and included Gunsmoke, Bonanza, Wagon Train, and The Big Valley. When ratings declined as viewers' tastes changed, production of them waned. The television Western was a product category that had entered the _ _ stage of its product life cycle. decline O deletion O cancellation harvesting maturity Click Save and Submit to save and submit. Click Save All Answers to save all answers. Save MacBook Pro $ % & O 3 4 5 6 8 9 Q W E R T Y U OQUESTION 13 RadioShack, an electronics retail chain, couldn't compete with the prices offered by other retailers. The company enacted price matching programs and promoted large discounts on its merchandise to raise cash and hopefully stave off bankruptcy. The best pricing objective at this point for RadioShack most likely was social responsibility. O survival. unit volume. O profit. market share. QUESTION 14 As discussed in the lecture, the first thing a manufacturer should consider when its product enters the decline stage is how much money can be recovered if the product is dropped how much money will be required to maintain the product if it is possible to raise prices the speed of the decline of the product/industry. Click Save and Submit to save and submit. Click Save All Answers to save all answers. MacBook Pro & W# 9 O 4 5 6 8Textbook Marketing (14th ed.) by Kerin and Hartley published by McGraw-Hill, 2019 (ISBN # 1-259-92404-1).QUESTION 17 Generating insights leading to marketing actions based on ideas from massive numbers of people is called O groupthink. O NIH method. outsourcing brainstorming. O crowdsourcing. QUESTION 18 Which of the following is an example of a product in the maturity stage of the product life cycle? driverless vehicles pocket video cameras 3D HDTVs carbonated soft drinks O tablet devices Click Save and Submit to save and submit. Click Save All Answers to save all answers. MacBook Pro esc @ # $ % & 3 4 5 6 J 8