Question 15 Client churn describes the (Place an X in the field to the left of your answer) Mix of data variables related to a client or customer. The reversal of a former client or customer coming back as a new customer. The amount of activity a client or customer has on social media. Turnover rate of clients or customers from being regular purchasers. Question 16 Qualitative research is about (Place an X in the field to the left of your answer) Having a large number of participants to determine numerical results. Understanding motivations of participants. Statistical analysis of participants' responses. Understanding the "what", not the "why". Question 17 Large, unstructured and complex data sets gathered in real time is (Place an X in the field to the left of your answer) Motivational data Big data Qualitative data Focus group data