QUESTION 15 Reynold's Furnishers is experiencing a period when their sales are increasing at a slower rate. The company realizes that new users cannot be added indefinitely and that, sooner or later, its market will approach saturation. Which stage is the company now entering? End of the decline stage End of the introductory stage Beginning of the growth stage Beginning of the maturity stage QUESTION 16 A new range of organic confectionary was introduced by Bounty Foods. The company is forced to give its dealer high margins and also needs to invest heavily in advertising. Bounty's production costs are also high. In which PLC stage is Bounty Foods most likely to be? Introductory stage Growth stage Maturity stage Decline stage QUESTION 17 Francisco, an affluent college graduate, buys gadgets on the day of their launch in the market. He reads expert reviews on the internet and is not influenced by the opinions of his family and friends while choosing products. Francisco is most likely to belong to the category of ___ in the context of diffusion of innovation. the late majority innovators the early majority early adopters QUESTION 18 Which of the following is characteristic of both early adopters and the early majority? Both groups tend to be opinion leaders. Both rely on group norms and values. Both desire to earn the respect of others. Both are influenced by social media websites and digital promotions. Identify a similarity between laggards and innovators. Neither relies on group norms. Neither is rooted in tradition. Both are eager to try new products. Both exhibit short adoption time