QUESTION 15 The total amount of money made in one year by a person, household, or family unit is referred to as O government O discretionary O disposable gross Osummative QUESTION 16 The social forces in the environment include the Oliving standards Osocial classes O cohorts ethics O demographic characteristics of the population and its culture QUESTION 17 Alterative firms that could provide a product to satisfy a specific market's needs are referred to as O substitute firms target markets complementary firms O cross product marketers competition QUESTION 18 The Latin phrase caveat emptor is a legal concept that mean O Cash on delivery Let the buyer beware O Let's make a deal Te feble Get there first QUESTION 19 The 50 million people tom tolween 1965 and 15 are known calcity a O Generation Y Generation X Omonials Obaby boomen Generation Z Click Save and Submit to me and admitt Clid fans to wall an income