1. Question 15

   Which of the following is NOT a valid Facebook/Instagram Advertising Option?

   1. Page Post Engagement

   2. App Sales

   3. Offer Claims

   4. Video Views

2. Question 16

   What is the meaning of Outside of Your Channel?

   1. Any websites where the public are conversing and sharing information about your company

   2. Any traditional media where the public are conversing and sharing information about your company

   3. Any social media where the public are conversing and sharing information about your company

   4. Any area where the public are conversing and sharing information about your company

3. Question 17

   When there are negative comments on your social media page, what should a 1st level staff do?

   1. Staff to analyse the negative comment and answer within 3 working days

   2. Staff to respond immediately based on knowledgebase and also make judgment if any questions need to be escalated higher up

   3. Staff to immediately escalate to higher up management for instructions and monitor the situation

   4. Staff to delete the negative comment and also block the user

4. Question 18

   Which of the following affects the Facebook algorithm?

   1. Quality of photo uploaded

   2. Quantity of post views

   3. Quality of content signals

   4. Quantity of followers reached