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Question 16 (2 points) What should researchers remember when conducting marketing research in foreign countries? O Researchers should use English when administering questionnaires to local
Question 16 (2 points) What should researchers remember when conducting marketing research in foreign countries? O Researchers should use English when administering questionnaires to local people to avoid translation problems. O Mail surveys and phone interviews work best in foreign countries. O Research conducted overseas is often more expensive than domestic research. O Lead times to begin projects are typically shorter in foreign countries due to less stringent rules. O The structure of focus groups and the number of participants remains the same in the foreign country in order to standardize the results.Question 41 (2 points) When considering the effects of IMC, what should companies remember? IMC is a result of sales. O The real role of an IMC campaign is to create sales. O IMC is the only factor affecting sales. O IMC campaigns may stimulate inquiries and product trials. O The principle job of IMC is to close sales.Question 44 {2 points} Television, newspapers, the Internet, and magazines are justa few of the Forms of _ which are vehicles that might transmit the marketer's message. 0 marketing tactics 0 copy points 0 communications media 0 advertising messages 0 product concepts
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