QUESTION 16 Allison wants to buy a new car. She sees an advertisement in the newspaper where Ford is introducing their new GPS safety system that has 24/7 roadside assistance. The ad features Brad Pitt speaking to his confidence in the car and the new GPS system. What is the creative execution style of this ad? Endorsement Product Comparison Negative Appeal Demonstration Positive Appeal QUESTION 17 Canadian Tire wants to launch a new 'Canada Loves Hockey' campaign. Who would be responsible for determining if the ad for this campaign goes on tv, radio or social media channels? The agency Media Planner The agency Account Executive The agency Media Buyer The client Brand ManagerQUESTION 18 Canadian Tire launches a new 'Canada Loves Hockey' campaign. The objective of the campaign is to build awareness of this new program that supports local hockey in Canada . How would they measure the awareness of this campaign? Starch testing to see how many people saw the ad Distance testing Recognition testing measuring recall Personal Media Network QUESTION 19 Chateau wines is looking at developing an advertising campaign to support the launch of their new red wine. What would not be part of their responsibilities as the client? Addressing changes in consumer behaviour Looking at media trends and recommending a media plan Evaluating the creative Creating the creative brief Developing the brand positioning QUESTION 20 Chateau wines is developing a creative brief for the launch of their new ice wine. They add the consumer takeaway as part of the brief. Which statement below best represents the consumer takeaway for this brief. "The new ice wine sounds delicious and it would a perfect way to finish off my dinner party this weekend.' Increase brand awareness by 20% over 2 years. Sweet, smooth, bright, sophisticated The ice wine grapes were picked early so they have a sweet, smooth finish