QUESTION 16 Many companies use benchmarking to evaluate their value chain activities True False QUESTION 17 Management should compare company performance to industry averages. O True False QUESTION 18 The GE Nine Cell Matrix is based on: long-term industry attractiveness and business strength market growth and relative market share market growth and excess cash relative market share and excess cash QUESTION 19 Subordinates that have dual assignments to the business/product line/project managers and their functional managers, fall under this structural design matrix structure geographic divisional SBU's QUESTION 20 The term "organizational structure" refers to: how rigidly policies are enforced how rigidly procedures are enforced how activities are arranged within an organization how wages and bonuses are structured