Question 16 Recurring use of a message builds Repetition O buy-in O creativity belief retention Question 17 brand attachment When a consumer is given a product category or the need is fulfilled by the category and related it to a specific brand, the consumer is exhibiting brand attitude brand recall brand recognition which increases the chances that a consumer with follow the message. brand imagery 1.

Question 16 Recurring use of a message builds which increases the chances that a consumer with follow the message. tpetion buy-in creativity betief retention Question 17 When a consumer is given a product cateipry or the need is fulfilled by the category and related it to a specific brand, the consumeris exhilbiting brand artachinent brand atitude trariet recal brand recoknition brand inuever