QUESTION 16 The annual market size for products bought by or for preteens and teenagers is about $2 billion. $20 billion. $100 billion. $200 billion. $900 billion. QUESTION 17 Evaluative criteria refer to the objective and subjective attributes of a brand consumers use to compare different products and brands. O those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision. Othose attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety. O the attributes of a product that a manufacturer wishes to promote to a specific target market. O a list of required product attributes from which a customer will not waver regardless of additional incentives. QUESTION 18 A filtering of exposure, comprehension, and retention is called Oselective attention. selective perception. Oselective intuition. O selective retention. O stimulus discrimination. QUESTION 19 A(n) external O cognitive alternative internal search for information is likely when past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low O postpurchase QUESTION 20 Cognitive dissonance refers to O feelings of guilt for purchasing a product or service that was not consistent with a consumer's moral or ethical beliefs, O feelings of discomfort associated with purchasing something purely for the sake of prestige. O the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives. O feelings of discontent after a purchase has been made when the product fails to perform up to expectations. O feelings of discontent before a purchase has been made when the customer finds out that he or she paid more for the product than necessary. Click Save and Submit to save and submit. Click Save All Answers to save all answers. Save All Answe