QUESTION 16 We are exposed to huge amounts of stimuli through our senses Our tendency to actively attend to messages that are pleasant and agreeable is known as a selective retention b selective attention c selective ignoring d selective distortion QUESTION 17 If a person has two important attitudes, those attitudes are likely to be a Easily recalled b All the above c Persistent over time d Consistent QUESTION 18 Jingles are often used in advertising For example, Go Compare's opera singer, Gio Compario What learning theory is this example of a Social conditioning b Social learning c Operant conditioning d Classical conditioning QUESTION 19 A learned predisposition to behave in a consistently favourable or unfavourable way towards market related objects, events or situations are known as a Perception b Attitude c Learning ability d Personality QUESTION 20 Liam lives in a hostel where they have pizza every Tuesday night To make it seem like a special occasion, the tables are covered with dark red tablecloths Unfortunately, Liam vomited one Tuesday night after eating pizza Now, whenever he sees a dark red tablecloth, he feels sick What is the conditioned stimulus a Vomiting b Dark red tablecloth c Feeling sick d Pizza

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QUESTION 16 We are exposed to huge amounts of stimuli through our senses. Our tendency to actively attend to messages that are pleasant and agreeable

QUESTION 16

We are exposed to huge amounts of stimuli through our senses. Our tendency to actively attend to messages that are pleasant and agreeable is known as:

selective retention.

selective attention.

selective ignoring.

selective distortion.

QUESTION 17

If a person has two important attitudes, those attitudes are likely to be:

Easily recalled

All the above

Persistent over time

Consistent

QUESTION 18

Jingles are often used in advertising. For example, Go Compare's opera singer, Gio Compario. What learning theory is this example of?

Social conditioning

Social learning

Operant conditioning

Classical conditioning

QUESTION 19

A learned predisposition to behave in a consistently favourable or unfavourable way towards market-related objects, events or situations are known as ...

Perception

Attitude

Learning ability

Personality

QUESTION 20

Liam lives in a hostel where they have pizza every Tuesday night. To make it seem like a special occasion, the tables are covered with dark red tablecloths. Unfortunately, Liam vomited one Tuesday night after eating pizza. Now, whenever he sees a dark red tablecloth, he feels sick. What is the conditioned stimulus?