Question 17 (1 point) An example of the production orientation of marketing can be seen when a telecommunication company relies on which of the following to attract new customers? ) A) Value B) Retail staff C) Customer relationship management D) Product development Question 18 (1 point) A business is concerned with many day-to-day activities. Some of the most important of these activities are the planning and development of a product, its pricing policy, and its distribution. What are all these activities part of? A) environmental scanning B) marketing OC) development D) SWOT Question 13 (1 point) Vincent is the co-founder of a small technology start-up company in Vancouver. He is looking to increase sales by expanding into the Chinese market with an entirely new software product. Which strategic alternative best describes Vincent's venture? A) product development OB) market penetration OC) diversification D) market development Question 14 (1 point) XYZ Company has a brilliant product idea but does not know where to start in determining whether it will sell. When considering where to start in marketing. what should the company first understand? A) Product pricing B) Customer needs OC) Shipping the product to retail OD) Product packaging Question 15 (1 point) A narrow product line, poor cash reserves, and inexperienced management are characteristic of which of the following? A) weaknesses B) strengths