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Question 17 How does umbrella branding aid economies of scale and scope? O Increases effectiveness of advertising due to national advertising Increases effectiveness of advertising

Question 17 How does umbrella branding aid economies of scale and scope? O Increases effectiveness of advertising due to national advertising Increases effectiveness of advertising due to a greater presence O Increases effectiveness of advertising due to offering a broad product line under one name O Increased cost effectiveness through purchasing as a cooperative Increased cost effectiveness through bulk purchasing

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