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Question 17 Not yet answered Points out of 1 Flag question Question text Demand would most likely be inelastic for which of the following? Select
Question 17
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Demand would most likely be inelastic for which of the following?
Select one:
a. Lamb chops and t-bone steaks
b. Gourmet cheese
c. Symphony tickets
d. Luxury watches
e. Basic necessities
Question 18
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Each department in a company that carries out value-creating activities can be thought of as a link in the company's ________.
Select one:
a. supply chain
b. enterprise resource planning system
c. vertical marketing system
d. value chain
Question 19
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When a major moving van company sells accessory products (boxes, bubble wrap, etc.) that must be used in moving a household's furniture, the company is practicing captive pricing.
Select one:
a. True
b. False
Question 20
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If a company's differential advantage is its customer service, it has planned to:
Select one:
a.
generate highest possible customer satisfaction in order to attain customer loyalty. |
b.
be customer-driven and obsessed with providing better solutions to its customers. |
c.
invest in resources to constantly monitor customer response, plan great service recovery and ensure they have happy employees. |
d. Only answers b and c are correct.
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