QUESTION 18 2 points Nokia and Motorola battling for leadership in the cell phone handset market missed the shift from analog to digital, creating an opportunity for Apple, Samsung, other digital smart phone makers. This is an example of A. a blue ocean strategy O B. competitor myopia O C. competitor backlinking D, marketing myopia QUESTION 19 2 points Se According to one analyst's estimate, often cited by Keurig's critics, "the single-serve coffee industry's leader, produced enough plastic coffee pods last year to circle the earth more than 10 times. This questions the company's efforts to build good will and corporate social responsibility. This exemplifies theconcept O A consumerism O B. sustainable marketing O C. strategic planning O D. consumer business 2 points Save Ansn QUESTION 20 d organic products. The supermarket has a reputation for working with