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Question 18 (2.5 points) You are evaluating the Expected Value of Marketing Plan A. Optimistically, you think A will generate $1,000,000 in new profits, most
Question 18 (2.5 points) You are evaluating the Expected Value of Marketing Plan A. Optimistically, you think A will generate $1,000,000 in new profits, most likely it generates $500,000 in new profits, and pessimistically it generates $200,000 in new profits. You estimate Optimistic at 25%, Most Likely at 50%, and Pessimistic at 25%. Plan A costs $100,000. What is its EV? 450,000 500,000 O 460,000 O 410,000
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