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A pull strategy should be used when: the firm is selling industrial products. O the distribution channels are long. few print or electronic media
A pull strategy should be used when: the firm is selling industrial products. O the distribution channels are long. few print or electronic media are available. O the distribution channels are short.
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Project Finance in Theory and Practice
Authors: Stefano Gatti
2nd edition
978-9382291589, 123919460, 978-0124157538, 978-0123919465
