Question 18: Given the following data from a Comparative Competitive Efforts page in the CIR:

WHOLESALE SEGMENT Wholesale Price ($ per pair) S/Q Rating (1 to 10 stars) Model Availability Brand Advertising ($0005) Rebate Offer ($ per pair) Delivery Time (weeks) Retailer Support ($ per outlet) Retail Outlets Celebrity Appeal Brand Reputation (prior-year average) Pairs Demanded Gained/Lost (due to stockouts) Pairs Sold (0008) Market Share Your Com . an $74.50 9.9 50 16,500 0.00 1 wks 5,000 3,282 345 94 2,024 0 2,024 8.4% Industry Avera 2 e $53.83 6.3 300 14,350 3.40 2.8 wks 4,675 1,538 111 76 2,413 0 2,413 10.0% Your Company vs. Ind. Av . +38.4% +57.1% -83.3% +15.0% -100.0% -64.3% +7.0% +113.4% +210.8% +23.7% -16.1% -16.1% -1.6 '18