Question 18 Which of the following statements is FALSE? 0 Macy's was the rst department store to sell private label merchandise. 0 An \" eponymous\" store means a store named after its owner/founder. O The main advantages of private label products are: higher margins, loyalty, and exclusivity. 0 Since store-brand merchandise is tailor-made to retailer specications, manufacturers rarely take back unsold stock. 0 All of the above statements are true. Question 19 Which of the following statements is FALSE? 0 Store brands (or private-label brands) generate the least prot for retailers. O Zappos carries a high degree of assortment among its merchandise. 0 Zappos' merchandise has a high degree of depth within its product lines. 0 No-label brands are sold at Brandless O Brandless carries home goods like tableware, kitchen linens and kitchen tools. 0 All of the above statements are true