Question 19 (2 points) Businesses that have a marketing orientation: 1) emphasize long-term planning. 2) stress the needs of sellers. Level of Difficulty: Medium Explanation: The marketing concept is a business philosophy that says the customers' want satisfaction is the economic and social justification for a firm's existence. Such firms emphasize long-term planning in terms of new products and future needs. 3) emphasize the product over the other marketing mix elements. 4) are sales-volume oriented. 5) first make the product and then figure out how to sell it