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Question 19 : Consider the concepts of Industry Rivalry and Threat of Substitute Products in Porter's Five Forces model. Define both, identify the key difference

Question 19 :

Consider the concepts of Industry Rivalry and Threat of Substitute Products in Porter's Five Forces model. Define both, identify the key difference between them.

Question 20

Imagine that you are setting up a small volume craft beer brewery business in Canada. List 1 of Porters five forces that would be high, and 1 which would be low, in each case explain why.

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