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Question 19 : Consider the concepts of Industry Rivalry and Threat of Substitute Products in Porter's Five Forces model. Define both, identify the key difference

Question 19 :

Consider the concepts of Industry Rivalry and Threat of Substitute Products in Porter's Five Forces model. Define both, identify the key difference between them.

Question 20:

Imagine that you are setting up a small volume craft beer brewery business in Canada. List 1 of Porters five forces that would be high, and 1 which would be low, in each case explain why.

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