Question 1a Discuss the differences between needs, wants and demands. Explain why creating customer value is so
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Question 1a
Discuss the differences between needs, wants and demands. Explain why creating customer value is so important in marketers by sharing one of your buying experience from the customer point of view.
(25 marks)
SWOT Analysis and Market Segmentation is important in preparing marketing plan. Use McDonald's as an example to prepare SWOT analysis, market segmentation and its market segments.
(25 marks)
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