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Question 1(Pricing): Break-Even Analysis Suppose your company is selling a new line of t-shirts. The selling price will be $25 per shirt. The administrative costs
Question 1(Pricing): Break-Even Analysis Suppose your company is selling a new line of t-shirts. The selling price will be $25 per shirt. The administrative costs of operating the company are estimated to be $60,000 annually and the sales and marketing expenses are $20,000 a year. The labor cost is $5 per shirt. Additionally, the cost of materials will be $10 per shirt. Answer following questions: 1) Q1 (1 pts): What is the total fixed cost? 2) Q2 (1pts): What is the unit variable cost per shirt? 3) Q3 (2pts): What is the break-even quantity (Include the formula in your answer)? x Question 2: Marketing Channel Due to the coronavirus pandemic and changing shopping habits, many businesses announced store closure since 2020. And the Belgium chocolate company Godiva is one of them. At the beginning of 2021, Godiva announced it would close all 128 chocolate stores and caf locations in North America at the end of March 2021 due to a decrease in demand for in-person shopping during the pandemic. However, brick and mortar stores would stay open in other countries in Europe, Asia and the Middle East. The consumers in North America could still buy Godiva's products online on its online store or from its partnering retail and grocery stores. Answer following questions: 1) Q1 (4pts): Which type(s) of retailing distribution did Godiva close by March? Which ones are they keeping open? 2) Q2: (4pts) Is the retailing distribution that they closed indirect or direct distribution? Why do you think they closed these indirect or direct channels? 3) Q3: (3pts) What other retailing distribution should Godiva explore in the future post-pandemic? Why? NH co t
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