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Question 2 0 / 3 points Mimi's has priced its established Banana Nut muffin at $10.34 per unit. Variable cost is $6.36 per unit.
Question 2 0 / 3 points Mimi's has priced its established Banana Nut muffin at $10.34 per unit. Variable cost is $6.36 per unit. Mimi's will price its new Savory Stuffed muffin at $11.89 per unit, with variable cost of $6.24 per unit. Mimi's estimates the cannibalization rate at 42%. Compute weighted contribution margin for the Svory Stuffed muffin. (Rounding: penny.) Answer: 4.04 (3.98)
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