Question
Question 2 (1 point) A financial investment firm recently recruited Suzi as a sales representative. Previously, she had 10 years of experience in selling
Question 2 (1 point) A financial investment firm recently recruited Suzi as a sales representative. Previously, she had 10 years of experience in selling medical supplies. She was very successful in that job but is worried that selling investment strategies may be more difficult. What factor would be the primary reason for this worry? a) Her services and the products she sells are inseparable. b) The extensiveness of distribution is unimportant when selling an investment service. c) Services are intangible and, therefore, different from her previous experience. d) The cost inventory management system of reimbursing her may cause a problem when she makes investments.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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