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Question 2 1 pts Lee Ltd recently acquired the assets and liabilities of Soo Ltd, a toy manufacturer. Soo Ltd's assets include brand y, which
Question 2 1 pts Lee Ltd recently acquired the assets and liabilities of Soo Ltd, a toy manufacturer. Soo Ltd's assets include brand y, which has not yet been introduced to the market as Soo Ltd was still in the process of developing this brand. Lee Ltd does not plan to develop brand Y'as it will compete with its existing brands. Lee Ltd plans to discontinue the development of brand Y. For market participants, the highest and best use is to buy brand Y' to prevent it from reaching the market as it would also compete with their own brands. Select the appropriate valuation of brand Y' in the books of Lee Ltd: The'stand-alone' valuation premise should be used to value brand Y' based on the future cash flows generated from sale of brand products The 'in-combination' valuation premise should be used to value brand Y' based on an entry price notion from a market participant perspective The'stand-alone' valuation premise should be used to value brand Y'based on sales potentially lost if brand ' was manufactured The 'in-combination' valuation premise should be used to value brand Y' based on an exit price notion from a market participant perspective
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