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Question 2 1 pts You are a consultant to the marketing department of a business preparing to launch an ad campaign for a new product.
Question 2 1 pts You are a consultant to the marketing department of a business preparing to launch an ad campaign for a new product. The companyIr can afford to run ads during one TV show and wants to know if it should select a show with neutral content or one with sexual content You randomly assigns volunteers to watch either a program with neutral content ora program with sexual content. Each program had 9 commercials. After the programs ended, the subjects were asked to recall the brands of products that were advertised. The number of brands that the subjects could recall was tabulated. A two-sample 95% condence interval for \"neutral - (.1. sexual was calculated: (0.602. 1.578). Explain what the Cl means to the marketing department, that is, interpret the condence interval in the context of the problem. 0 With 95% condence, viewers of neutral content remembered an average of 0.6 to 1.6 more brands than did viewers of sexual content. The marketing department should consider running ads on shows with neutral content rather than sexual content. 0 With 95% condence, viewers of sexual content remembered an average of 0.6 to 1.6 more brands than did viewers of neutral content. The marketing department should consider running ads on shows with sexual content rather than neutral content
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