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Question 2 (10 marks) Identify and briefly explain the main levels of a firm's ambition with respect to innovation. What is the analogy that underpins
Question 2 (10 marks) Identify and briefly explain the main levels of a firm's ambition with respect to innovation. What is the analogy that underpins the Innovation Pentathlon Framework?
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
