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Question 2 (10 marks) Identify and briefly explain the main levels of a firm's ambition with respect to innovation. What is the analogy that underpins
Question 2 (10 marks) Identify and briefly explain the main levels of a firm's ambition with respect to innovation. What is the analogy that underpins the Innovation Pentathlon Framework?
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Authors: Carl S. Warren, James M. Reeve, Jonathan E. Duchac
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