Question 2 (10 marks)_LECTURE 3 Pandemic Erased Nearly a Quarter of United States (US) Coffee Shop Market, Report Shows The COVID-19 pandemic has erased nearly a quarter of the total United States (U.S.) coffee shop market value, according to the latest annual report from coffee market research group Allegra World Coffee Portal The group now estimates the U.S. coffee shop segment to be worth some $36 billion heading into 2021, down 24% over the past 12 months with $11.5 billion in sales declines For the first time in modern history, there was also a net decrease in the number of coffee shops over the past 12 months, with the market contracting by 208 shops (0.6%) to comprise 37,189 outlets, according to the research. Coffee shop operators reporting losses estimated those losses to be $32,500 per store per month on average, according to the group, while just 38% reported current trading as positive, down from 65% last year. Source: 'Pandemic Erased Nearly a Quarter of US Coffee Shop Market, Report Shows' Daily Coffee News 11 January 2021, https://dailycoffeenews.com/2021/01/11/pandemic-erased-nearly-a-quarter- of-us-coffee-shopmarket-report-shows/ 1. What is the relationship between total cost (TC) and total revenue (TR) when a coffee shop is making a loss? (2 marks)