Question $22$

A marketing strategy identifies three specific areas of concern:

A$.$ developing brand image with retail$-$orientation; product, place decisions; and pricing based on the competition's pricing strategies.

B$.$ production$-$orientation to achieve success; market$-$orientation to win against competition; and packaging strategies.

C$.$ achieving production$-$orientation by reducing costs; winning against competition; and branding $.$

D$.$ sales$-$orientation to achieve success; competitive advantage; and labeling.

E$.$ determining target markets; identifying $4$P$\text{'}$s of marketing mix; and building a sustainable competitive advantage.