QUESTION $22$

Hunt Advertising is collaborating on an initiative with the Odessa Arts Council, a nonprofit organization, by providing public$-$relations training to working professionals throughout West Texas. Twenty percent of the fee that the participants would pay is given to the nonprofit organization. The nonprofit organization in turn reaches a wider range of audience across West Texas for its training program. This scenario illustrates

a$.$ green marketing

b$.$ relationship marketing

c$.$ effect$-$related marketing

d$.$ cause$-$related marketing