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QUESTION 2 (20 Marks) You are an SME (Small and Medium Enterprise) specialising in footwear in South Africa. You have planned to open a branch

QUESTION 2 (20 Marks)

You are an SME (Small and Medium Enterprise) specialising in footwear in South Africa. You have planned to open a branch office in Kenya as part of your expansion plan. Critically discuss the advantages and disadvantages/challenges you can face in your international operation. (Your response should provide relevant examples)

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