Question $23$

New Coke failed in the marketplace because of which of the following: $($Pick all that apply$)$

Coke thought customers wanted a less sweet soda based on taste tests

Coke taste tests used a small sample $($cup$)$ for taste tests providing a false reading on actual taste preferenc

Coke misunderstood the emotional connection customers had with original Coke

Coke did not do enough market research with customers who bought Coke and other soda brands