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Question 2: (3.0 marks): Part a - (1.0 mark) Calculate and draw the coordinates of A, B, C, and D in the SPACE Matrix; Part

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Question 2: (3.0 marks): Part a - (1.0 mark) Calculate and draw the coordinates of A, B, C, and D in the SPACE Matrix; Part b - (1.0 mark) Describe each of A, B, C, and D in some details; and Part c -(1.0 mark) Recommend one strategy for each of A, B, C, and D; and the reason(s) for it. Internal Analysis A B C D External Analysis A B C D Financial Position (FP) Stability Position (SP) Gross Margin Rate of Inflation Debt to Equity MANNW ANWIN Technological Changes Current Ratio Price Elasticity of Demand ROA IN NA Competitive Pressure ROE Barriers to Entry into FP Average Market SP Average Internal Analysis A B C D External Analysis A B C D Competitive Position (CP) Market Share Industry Position (IP) Product Quality Growth Potential Customer Loyalty Financial Stability Technological Know-How Ease of Entry into Market Control of Resources Utilization Suppliers/Distributors MALAN Profit Potential IW N N-U ONANN IN WUD - CP Average IP Average

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