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Question 2: (4 marks) Using the ad below, label the elements that represent AIDA. You may wish to write why you believe this, in case
Question 2: (4 marks) Using the ad below, label the elements that represent AIDA. You may wish to write why you believe this, in case I won't immediately recognize your reasoning. Or create arrows to help point to what you're talking about. Real Cookies. Real Ice Cream. Real Satisfaction! Introducing delicious new Giant Cookies & Cream ice Cream Bars. Creamy fat free vanila ice cream with cookie pieces and coated with a great tasting dark chocolate cookie crunch. With a POINTS Value of 2 per serving. this satisfying treat is perfectly designed to fit your everyday lifestyle. Smart Ones GIANT COOKIE'S & CREAM 20 CALORIES POINTS 2g OF FAT FlexPoints 6 For nearest retailer call 1-800-423-2763. Smart Ones Save 50 When you purchase Weight The Power of Red Watchers Smart Ones Giant Cookies & Cream 6 PackQuestion 3: {3 marks} 'Competition is a good thing for consumers.' Prove this statement by citing three specic benefits of competition for the consumer. Question 4: [3 Marks} What are three {3] specialty channels of distribution? Question 5: [4 Marks} Devin has decided to use radio advertising to promote his new Burlington based skateboard store. He is targeting his advertising at people between 13-30 years of age. Devin has decided to run his commercials during the morning and afternoon hours .. believed to be the peak times that people are in their cars listening to the radio. He has assembled the following chart about the stations that offer the blend of programming designed to attract his target market listeners. Thbie A: MarketTa _et Members in Radio Audience Radio Station Total Listeners aged Audience 13-34 What is the CPM with respect to his target market? Fill in the chart below to answer this uuestion. Question 6: [6 Marks} Using your sell a snack product, please complete a SWOT Analysis. Provide 2 strengths, 2 weaknesses, 1 opportunity and 1 threat. _- T
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