Question 2 (4 points) We learned about a study on "pay it forward" (PIF) pricing for a coffee mug. What was the primary lesson from that study? Consumers pay more when they have a low reference price AND when buying the mug for themselves O Consumers pay more when they have no reference price AND when buying the mug for themselves Consumers pay more when they have no reference price AND when buying the mug for a friend Consumers pay more when they have a low reference price AND when buying the mug for a friend