Question $25$ of $40$

A company is developing a new Al$-$driven marketing platform that personalizes advertising content for users, and it wants to take steps to ensure the ethical development and use of this platform. Which action should the company prioritize to address ethics and data privacy concerns effectively?

optimizing data processing speeds to improve user experience

expanding data collection efforts to include more diverse datasets

establishing transparency measures to disclose data use and explain system decisions

developing user$-$friendly features to enhance platform accessibility